CHFA’s latest research: the trends behind Canadians’ shopping choices
In a world where trends rise and fade in the blink of an eye, staying ahead is crucial. That’s why CHFA has launched their latest research report, The Trends Shaping the NOW Industry, offering an in-depth look into the driving forces behind today’s key movements and identifying which ones are worth investing in and primed to withstand the test of time.
CHFA surveyed over 2,100 Canadians aged 18 and older from across the country, exploring their awareness of seven influential trends: rewilding; climate change; diversity, equity, and inclusion (DEI); sexual health; modern beauty; collective wisdom; and the eight senses. The research also delves into how these trends shape consumer shopping habits, uncovering actionable opportunities for our industry.
From the growing demand for sustainable, eco-friendly products driven by climate change to the evolving conversation around sexual health and holistic approaches to modern beauty, this report is packed with insights for businesses looking to engage meaningfully with today’s consumers. It encourages brands and retailers to move beyond fleeting viral trends and connect with Canadian consumers in authentic, thoughtful ways that will resonate with their core values.
CHFA members can access the full report at chfa.ca. Not a member yet? Download a sample from the website to get a glimpse of these and other insights.