Help us help you increase sales! Partnering with alive magazine can improve customer experience and boost store sales

By Ellen Wheeler

More than ever before, consumers are looking for credible information about which products to try, initiatives to support, and supplements to seek out. In your quest to provide this vital guidance to your customers, the timing has never been better to include our industry’s most trusted source to your sales team: alive magazine. For 50 years, alive magazine has delivered engaging, reliable, and cutting-edge natural health information.

Each month, the alive team curates articles on the latest topics, trends, and research, breaking down natural health and wellness information into easy-to-understand pieces. Each magazine is written and designed with the audience in mind, providing informative and engaging content that, research shows, influences the purchases of over 75 percent of readers.

With credible, research-backed content, here’s how alive magazine can be a steady partner for your store’s success and longevity:

Stand out from the crowd

When consumers look for natural health and wellness information elsewhere, they often end up with generic advice. For roughly $1 per copy, with your store’s imprint on the cover, alive magazine is among the most affordable marketing initiatives you can utilize. Statistically, each copy will be seen by 3.4 readers, and each of them will connect your store with reliable, relevant information.

What’s more, alive is the most trusted source of natural health information in the industry and the third most collected magazine in Canada. Readers spend approximately 50 minutes on each issue and keep copies to refer back to for years, keeping your store’s imprint at the top of their shelves and minds. Choosing not to integrate education with your brand is leaving that opportunity on the table.

Building community together

alive magazine’s unique distribution model makes it more of a partnership than a purchase. Because alive is published monthly, natural health retailers across Canada choose where and how to display it with their stores. Personalizing the imprint is just one of the retailer supports that alive offers, including the monthly retailer preview thrive, the store-branded digital boutique version of alive magazine, alive Connect, and the Natural Product Advisor course offered for retail employees through alive Academy.

Not only do these supports allow you to pick and choose how to integrate alive with your store, but they also allow you and your employees to invest in and take ownership of how your customers and team stay informed and up to date. Our carefully crafted content is aimed at inspiring you and your staff to make informed decisions about inventory, display, and sales strategies. In short, alive only succeeds when its natural health retailers do, too.

More than just a pretty cover

Customer preferences are ever evolving, driven by the need for healthier, more sustainable, and straightforward products—and there is no shortage of options for where to find that information.  Ensure that your customers have reliable and credible information via alive magazine.

Keeping alive magazine in your storefront can help your customers stay engaged with your store and natural health, leading to higher cart spends on each visit. Many retailers also subscribe to alive Connect, a microsite of articles specially curated for natural health retailers looking to expand their customer outreach, presented under the retailer’s own branding.

Unlike many online and print resources, alive magazine never includes product- or company-specific editorial content, and require recent, credible sources and fact-checking for all of its health and nutritional claims.

You can trust that alive is always serving to educate and elevate your customers’ experience and, by partnering with us, your store can be the trusted space for your customers to educate themselves and make their health and purchasing decisions.

Enriching the ecosystem

The natural health and wellness industry is growing because consumers are getting wise to the benefits that dietary, lifestyle, and supplement-based changes can have on their lives. That growth is possible because retailers, farmers, manufacturers, and researchers are working together to build the industry.

Longtime advertisers in alive, for example, know that their ads will help consumers make informed choices and, in turn, help retailers stock and sell products. Encouraging your staff to read alive magazine or to enroll in alive Academy can keep them updated on new, trending, and upcoming products, and will help them to leverage that content for guiding customers’ shopping experiences.

By offering informed and reliable guidance to customers, your staff builds your store’s own credibility and customer loyalty, which in turn attracts new customers and grows the space. Working together with alive, you can more effectively expand and enrich the industry’s ecosystem, bringing natural health and wellness to more and more people.

Staying on top of trends

Despite the consistent benefits of natural health remedies, the industry is always changing. New consumers are looking for retailers, new products are coming to market, and new research findings are published in scientific and medical journals.

Staying on top of health trends as a retailer also means looking, developing, and researching changes to the industry—but your store doesn’t have to reinvent the wheel. Already in the business of staying current, alive magazine offers news on the latest research, trends, and developments in the natural health space.

You and your team can also sign up to receive thrive, a free digital preview that is sent exclusively to retailers’ inboxes each month. thrive explains which topics will be covered and which products will be advertised in the next month’s issue of alive.

By peeking into what’s coming in the next issue of alive, your store can more effectively plan its inventory, respond to changing trends, and get the most out of your own promotional and display strategies.

Passion, respect, mutual support, and collaboration are the cornerstones of Canada’s natural health industry. Partnering with alive is another avenue for your store to succeed, and for members of this community to provide ongoing support to their customers, and each other.

Improving our planet

By partnering with alive magazine you are directly contributing to our passion to improve our planet. Since 2021, alive has partnered with veritree and planted 525,863 trees, reforested 174.8 ha of land and sequestered 66,861 tonnes of CO2. You can feel good about carrying the alive magazine in your stores!