NOW Health Group announces new consumer campaign

NOW Health Group has announced its 2024 consumer and trade campaign. This campaign will include online, print, video, social, email, and in-store retail activations, and will run the second quarter of 2024. The campaign discusses the 19,000 product tests that NOW conducts per month.

In a press release, a NOW representative said, “this campaign centres around NOW’s uncompromising quality, specifically the number of quality tests we do every month to ensure our consumers get the highest quality supplements at the best price possible.

“Testing is our passion, and at NOW, we have 150+ scientists that are trained on the most cutting-edge analytical instruments to test for everything from pesticides to safety, to potency,” says Vanessa Palmer-Newman, NOW’s senior brand and marketing manager. “We want to make sure what is on the label is exactly what’s in the bottle.”

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