Reasons to partner with Plant a Seed Foundation for cause marketing
In today’s socially responsible market, cause marketing is a strategic choice where a for-profit business and a charity or nonprofit organization enter into a mutually beneficial collaboration.
Here are four key reasons why you should consider cause marketing as a business strategy:
Broadens brand awareness through new channels
When your business aligns with a charity, it gains a new marketing channel. That marketing channel includes the charity’s social media network, their website, and their media connections.
Generates positive media attention to your business
Cause marketing attracts media interest. With local news outlets dedicated to reporting news about the community, your involvement becomes newsworthy. Partnering with a cause demonstrates that your business is interested in the community’s growth, health, and wellness.
Attracts values-driven top talent
With many businesses facing a talent shortage, it is sensible to attract employees any way you can. Young people and recent graduates are drawn to companies that are socially responsible. This management approach demonstrates how a company promotes the well-being of communities and the environment.
By supporting a charity, your store will have the opportunity to attract and retain motivated and values-driven employees.
Increases sales
An IPSOS poll shows that 40 percent of Canadians claim that a business being affiliated with a good cause influences their purchase decisions. Additionally, 35 percent of Canadians claim that they are willing to reward companies that give back by paying more for their goods and services, and 84 percent of them would switch to brands that are affiliated with a good cause.
Why choose Plant a Seed & See What Grows Foundation for your cause marketing?
Thanks to the generosity and commitment of its donors, including the Whole Earth & Sea brand of products, Plant a Seed’s community projects receive 100 percent of related local project donations.
Why not consider partnering with the Plant a Seed Foundation to support a deserving school in your community to create or maintain a garden?
Through Plant a Seed, we can harness our collective actions to ensure every child has access to the transformational experience of a school garden. To learn how to collaborate, please contact info@seewhatgrows.org.