The natural health product (NHP) market in Canada has proven remarkably resilient despite economic pressures and evolving regulatory landscapes. Amidst the current regulatory hurdles facing the Canadian NHP industry, several emerging trends and consumer interests still suggest a bright future for growth within Canada’s NHP and broader natural, organic, and wellness (NOW) sectors.

In 2022, Health Canada announced that starting January 1, 2026, pre-packaged foods and beverages that exceed certain levels of saturated fat, sugars, and sodium must feature a front-of-package (FOP) nutrition symbol. While similar initiatives in Chile and Mexico have led to smaller shopping basket sizes, there are ways for Canadian retailers to navigate this change effectively.