The biggest consumer trends affecting natural health retailers in 2025 may not be wellness fads like chlorophyll or gut health (Though those are still going strong on TikTok!). Instead, perceptions of corporate excess are poised to drive more consumers to community-driven stores.

You probably put a lot of effort into your store’s physical location, from perfecting endcaps to alphabetizing supplements. But what about your store’s digital foundation? Here’s a checklist to help you build a strong and successful online presence.

Listen up: digital marketing doesn’t need to be difficult. You don’t need to invest in the latest tech or spend thousands on Facebook ads. Instead, you can employ the following simple strategies to set up your store for success in the digital space.