One beautiful day in early February, my wife and I took our dog Nico to a nearby park for a bit of fetch and exploration. It was so nice I couldn’t help but think, “February hasn’t been this mild in years.”

 Except it was ... the previous year! February 2023 set a record high in my area, and I had already forgotten. Thinking about this brought a few marketing lessons to mind.

Marketing to Millennials. Winning with Boomers. Selling to Gen Zs.

You’ve heard them named and defined countless times. But when you stop to consider them, what do these generational labels really mean?

It was December 24, 1914: the first Christmas Eve of World War One. After five months of war, a one-and-a-half-day truce began between enemy troops. Reports varied across regions, but a theme emerged.