Goodbye generational labels: here’s a better way to target customers
Marketing to Millennials. Winning with Boomers. Selling to Gen Zs.
You’ve heard them named and defined countless times. But when you stop to consider them, what do these generational labels really mean?
How enemies became friends (and customers are won)
It was December 24, 1914: the first Christmas Eve of World War One. After five months of war, a one-and-a-half-day truce began between enemy troops. Reports varied across regions, but a theme emerged.