The “better for you” product movement continues to see traction, driven by evolving consumer preferences for healthier, more sustainable, and transparent products. But what does “better for you” really mean to natural health shoppers? We spoke to the alive Listens community to gain insights into what your shoppers think.

In the realm of natural health products, deciphering certifications on product labels has become an intricate puzzle for consumers. The challenges primarily revolve around the overwhelming variety of certifications and the lack of standardization across these certifications, creating significant hurdles in consumers’ quest for clarity and authenticity.