In today's competitive market, consumers are looking for more than products; they are seeking a deeper connection with the brands they support. This trend is particularly prominent in the natural health products industry, where consumers aren’t just hoping—but expecting—companies to have a strong mission and values.

In an era where health consciousness is on the rise, many of us are turning towards natural supplements as an approach and pathway to a holistic life and well-being. However, as we navigate this green wellness wave, it's crucial to consider the broader impact of our choices, particularly on this planet that sustains us.

One beautiful day in early February, my wife and I took our dog Nico to a nearby park for a bit of fetch and exploration. It was so nice I couldn’t help but think, “February hasn’t been this mild in years.”

 Except it was ... the previous year! February 2023 set a record high in my area, and I had already forgotten. Thinking about this brought a few marketing lessons to mind.