2024 Organic Market Report: essential insights for industry leaders
The Canada Organic Trade Association’s (COTA) 2024 Organic Market Report reveals that the organic market held strong despite various economic and political challenges. The market has grown by 11% since 2020 and reached $9 billion CAD at the end of 2023, maintaining Canada’s position as fifth largest organic market in the world.
COTA’s annual Organic Market Report is the only document summarizing trends in the Canadian organic market, featuring detailed insights from organic businesses, NielsenIQ, Statistics Canada, and other market studies. It is an essential resource for anyone marketing organic products, working in the industry, or researching organic opportunities.
This comprehensive report provides an overview of sales breakdown by category and highlights top-selling organic food product categories such as fresh produce, dairy, and packaged foods. It includes an analysis of how inflation has affected organic sales across different categories, comparing market share data to non-organic equivalents.
The report outlines products that command a premium price vs. those that are competitively priced or even less expensive than non-organic options. Additionally, it offers an in-depth analysis of retail channels for organic sales, with a special focus on the importance of direct sales by organic farmers.
The report is free for COTA members. Non-members can purchase the report for $1400 + HST in the coming months. To purchase, visit <canada-organic.ca/en/organic-insights> or scan the QR code to learn more.
