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How I found my home in Canada’s health food industry

After earning my degree from the University of British Columbia (UBC), I landed my dream job in management consulting where I lasted only 90 days. It was 2008, and Occupy Wall Street was in full swing. I found myself questioning my contributions to the world around me. After quitting, I worked in the non-profit sector for a while. But I had a desire for something more.

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Under the spotlight: our microbiome

Have you ever wondered about the trillions of microbes that inhabit your body? Understanding this vast universe inside us—known as the microbiome—is revolutionizing our health. Far from outdated, purely negative models of microbes, the research is accelerating in its understanding of how these tiny organisms are pivotal not only to human health but also to the health of our planet.

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Understanding your shopper: first-time vs. repeat customers

When it comes to purchasing natural health products, the journey of a first-time buyer differs significantly from that of a repeat customer. Understanding these differences is crucial for both retailers and manufacturers when developing effective marketing plans and ensuring customer loyalty.

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