In sales, a good listener always beats a good talker

During the 2024 CHFA NOW in Toronto, two very successful natural health retailers told me that they wished they were making more sales in their stores. I guess all retailers feel this way—who doesn’t want more sales? What made this different, however, was that these two are among the most astute retailers I know. If they are having concerns, it’s likely that many, or most, or all even others are too.