In Sherbrooke, in Quebec’s spectacular Eastern Townships, you will find A Fleur de Vie.

 A Fleur de Vie, a natural health store that prides itself on a deep commitment to personal customer service, is one of the beacons of natural health in this city located in the province’s southeast corner.

Retailers Dana Simpson and Neelum Shahi were among the industry professionals recognized during the CHFA Awards of Excellence in Toronto on September 21, 2024.

The biggest consumer trends affecting natural health retailers in 2025 may not be wellness fads like chlorophyll or gut health (Though those are still going strong on TikTok!). Instead, perceptions of corporate excess are poised to drive more consumers to community-driven stores.

Assured Natural Distribution recently donated $100,000 to the Canadian Women’s Foundation. The donation amount was based on sales proceeds from WomenSense, a Assured Natural Distribution brand focusing on natural solutions for women of all ages.

As the natural health industry grapples with post-pandemic recovery, many businesses are working hard to bounce back from the economic blows dealt by lockdowns and remote work.

This recovery has been more challenging for health food and supplement stores located in the PATH, Toronto’s 30 km-long underground walkway system that connects over 75 buildings in the downtown core.

New Chapter Canada and Alive Publishing Group hosted an informal dinner for some natural health retailers at The Chase restaurant, Toronto, during CHFA NOW Toronto 2024.

In a world where trends rise and fade in the blink of an eye, staying ahead is crucial. That’s why CHFA has launched their latest research report, The Trends Shaping the NOW Industry, offering an in-depth look into the driving forces behind today’s key movements and identifying which ones are worth investing in and primed to withstand the test of time.

Get ready for an unforgettable event! On April 24, 2025, the Canada Organic Trade Association (COTA) will host its annual Organic Gala and Leadership Awards in Vancouver. Join us in celebrating the incredible contributions of leaders in the organic sector.

The Canadian Health Food Association (CHFA) is continuing its successful “Industry Night Out” series in February, this time in Calgary.

Healthology has named Kathleen Bird to the role of key account manager.

Join the Organic Council of Ontario at the University of Guelph from January 22 to 25 for the 2025 Guelph Organic Conference and Trade Show!

Assured Natural Distribution has introduced the “super clean” line of Koope skincare products.

As the saying goes, ‘necessity is the mother of invention.’ This adage holds particularly true for natural health food retailers, especially during the busiest times of the year from November to January.

In its initiative to enrich educational experiences and promote sustainability, Plant a Seed & See What Grows Foundation has donated $15,000 to Farm to Cafeteria Canada (F2CC). F2CC encourages schools to grow their own food programs through networking, practical guidance, teaching resources, and funding.

At the 2024 CHFA NOW, held in Vancouver, retailers were encouraged to participate and share their experiences in an idea exchange during a retailer roundtable.

Attending retailers were split into five groups and each group was asked a question about a pressing issue impacting the natural health retail industry—rent inflation, vendor relations, supply chain, consumer education, and ethical practices and sustainability practices.