After earning my degree from the University of British Columbia (UBC), I landed my dream job in management consulting where I lasted only 90 days. It was 2008, and Occupy Wall Street was in full swing. I found myself questioning my contributions to the world around me. After quitting, I worked in the non-profit sector for a while. But I had a desire for something more.

Listen up: digital marketing doesn’t need to be difficult. You don’t need to invest in the latest tech or spend thousands on Facebook ads. Instead, you can employ the following simple strategies to set up your store for success in the digital space.

Since moving into the role of owner, I have been continually surprised by how thoughtful I must be about every business expense. Every time I make a decision about inventory, I have learned to always pay attention to the needs of the customer.

In today’s fast-paced world, it’s easy to get caught up in the latest health food trends. From mushroom smoothies to turmeric lattes, there’s no shortage of buzzworthy items making their rounds on social media. However, it’s crucial to recognize that health food is more than just a fleeting trend; it represents a culture of preventative and holistic approaches to wellness.

Have you ever wondered about the trillions of microbes that inhabit your body? Understanding this vast universe inside us—known as the microbiome—is revolutionizing our health. Far from outdated, purely negative models of microbes, the research is accelerating in its understanding of how these tiny organisms are pivotal not only to human health but also to the health of our planet.

When it comes to purchasing natural health products, the journey of a first-time buyer differs significantly from that of a repeat customer. Understanding these differences is crucial for both retailers and manufacturers when developing effective marketing plans and ensuring customer loyalty.